141 Course Descriptions MGT174-A Training and Employee Development 3 This course helps students understand the process of developing human resources, providing a thorough analysis of training as it relates to organizational objectives and strategies. It emphasizes the conceptual and practical value of developing training programs, with practical examples provided for both large and small organizations. MGT177-A Staffing 3 This course is based on a comprehensive staffing model that focuses on how to achieve a successful person/job and person/organization match. Components of the model include external influences (economic conditions, labor markets, unions, laws and regulations), staffing support systems (staffing strategy, planning, job analysis, and measurement), major staffing activities, (recruitment, selection, employment), and staffing system management. MGT178-A Employment Law 3 Initial emphasis is on the principles of business law as it pertains to the human resource function. The course covers laws applicable to selection, testing, hiring, firing, personnel policies and procedures. Also included in the courses is the introduction to the Civil Rights Act and related discrimination issues. The Occupational Safety and Health Act, Family and Medical Leave Act, and workers compensation topics are discussed as they relate to the business environment. MGT190-A Employee Compensation & Benefits 3 This course focuses on monitoring and organizational benefits such as health, dental, FMLA, wage continuation, workers compensation and retirement programs. Students will be introduced to a market survey compensation philosophy and will also learn and practice the tools needed to implement this philosophy. The Manpower Planning Process will also be introduced with discussion of the need and importance of conducting this new survey. MGT191-A Compensation Management 3 The theory, practice, and research into the various approaches of employee compensation are covered. This course looks at employee compensation from the perspective of both the employee and the employer, as well as how compensation and costs are evaluated. The course also includes a component of appropriate compensation styles as they relate to industry type and various organizational cultures and structures. MGT210-A Management Decision-Making 3 This course is a capstone course. It cuts across the whole spectrum of business and management. The center of attention is the total enterprise—the industry and competitive environment in which it operates; its long-term direction and strategy; its resources and competitive capabilities; and its prospects for success. _M__A__R_K__E__T_I_N__G________________________________________ MKT109-E Basics of Marketing 3 This course includes competencies parallel to those in MKT110-A. This course is designed to accommodate approved articulation agreements with area schools. MKT110-A Principles of Marketing 3 This is your introduction into the fascinating world of marketing. You will learn about basic marketing functions, the marketing mix (product, price, promotion, and distribution), and the marketing practices of both large and small organizations, profit and non-profit. MKT140-A Principles of Selling 3 You will learn the basic fundamentals of selling. The significant role of selling in our economy will be stressed. Effective methods and procedures dealing with how to sell ethically and how to build a long-term relationship with customers will be covered. MKT150-E Principles of Advertising 3 Advertising reflects the promotional element of the advertising mix. Topics include personal selling, public relations and advertising. Students explore budgeting, media, promotional mix selection, market analysis, and evaluation of effectiveness. MKT160-A Principles of Retailing This is a course dealing with the principles and practices which are common to retailers. Examples of topics covered are the development of retailing, types of retailers, developing pricing policies, budgeting, inventory control, promotion ideas, and expense control. MKT181-A Customer Service Strategies 2 This course is designed to introduce students to the concepts of customer service as well as help them learn the skills and techniques necessary to provide excellent service to both internal and external customers. These skills are critical since identifying and satisfying customers needs are an essential part of every business organization. MKT190-A International Marketing 3 You will be introduced to concepts unique to the field of international marketing and compare this field with domestic marketing practices. Topics explored include access to international markets, the forms of international business, trade barriers, threats, weaknesses, and opportunities in international markets. Cultural differences, political factors, and the legal environment of the international market are also covered. _M__A__S_S__ M___E_D__I_A__ _S_T__U__D__IE__S___________________________ MMS101-A Mass Media 3 An introductory course that studies mass media and society. The class includes a historical and contemporary overview of industries, professions, processes and social effects of the mass media. MMS241-A Public Relations and Marketing 3 This is a course that studies that practice of public relations and those elements affecting or are affected by public relations: history, publics, public opinion, theories, ethics, types of media, writing skills, presentation skills, crises situations, cultural differences/beliefs, law, careers in public relations and the future of public relations.
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